Fighting Paid Links is Like Fighting Terrorism

Google supposedly *punished* certain websites by reducing certain websites' pagerank this week. (Pagerank's correlation to search rank is not completely understood outside of Google.) Matt Cutts, Google's Scoble, supposedly emailed Search Engine Journal, to tell them that the reason was because these websites charged people to link to their websites. The industry term is that they hosted "paid links" on their site. It's been assumed that Google didn't like this practice as they use "links" from site A to site B to rank site B in their search results. If Site B can pay site A, C, D, E.... and Z to put a link on them, then it isn't necessarily the "best" search result - editorially speaking atleast.

So, I understand why Google doesn't like paid links.

But, I don't see how they are ever going to figure out what's a paid link and what isn't a paid link. For example, I frequently link to my client's websites as I am telling stories about them. People pay people to host relevant valuable content on other websites. Business partners pay to belong to organizations that have links to their members' sites. 

The web isn't completely editorially driven. It shouldn't be.

Moreover, how they heck are they going to police paid links effectively? It'll be a PR nightmare if they start penalizing webmasters en masse. And how would they even effectively determine who is selling links and who isn't?

Will they hire several hundred Winston Smith's?... "Anyone who talks or writes about selling links will be removed from our index, as if you never existed."

Will they target people that use text link ads?  (Can anyone say anti-competitive?)

This is a tough issue for Google. I don't think they can win.

Fighting paid links will be about as effective as fighting terrorism. Futile.

I think they have two options: 1) Tell the world that they are deprecating pagerank and then do it and release no information about how their algorithm works ever again or 2) be completely transparent about how their algorithm works, so that they encourage good link building/content creation behavior. 

Comments

[fsdf]

好秘书 呼吸网 肿瘤网 工作总结 个人工作总结 半年工作总结 年终工作总结 单位工作总结 教师工作总结 教学工作总结 学校工作总结 德育工作总结 财务工作总结 医务工作总结 安全工作总结 乡镇工作总结 党员工作总结 团委工作总结 公司工作总结 实习工作总结 班主任工作总结 党支部工作总结 办公室工作总结 学生会工作总结 总结报告 工作报告 政府报告 述职报告 述廉报告 考察报告 自查报告 情况报告 调研报告 调查报告 申请报告 辞职报告 实习报告 验收报告 评估报告 汇报体会 工作汇报 思想汇报 汇报材料 情况通报 情况汇报 心得体会 学习心得 工作心得 培训心得 读后感 发言致辞 发言稿 开业开幕 领导讲话 动员讲话 庆典致辞 节日致词 新春致词 晚会致辞 追悼悼词 节目游戏 毕业致辞 思想宣传 组织人事 晚会主持词 会议主持词 婚礼主持词

[sohbet odaları]

Thank you very much for sharing.

[DEKARONデカロン-RMT]

RMT rmt とはis currently constructing the Kahuku Wind facility located on the island of Oahu in Hawaii. リネージュ2 rmtThe 30-MW facility will feature 12 wind turbines and will generate enough clean energy to power about 7,700 homes each year. アトランティカ RMT RMT is providing engineering, procurement,Atlantica RMT and construction of the civil and electrical infrastructure, rmt ff14including roads, crane walks and pads, turbine foundations, tower erection,aion rmt a 23-kV underground collector system, a 23/46-kV step-up substation, and a 7,000-square-foot operations and maintenance buildingrmt リネージュ2.

[obs in portland]

How to dress for job interviews in today's corporate environment.