PreFundraising: Flipping the Fundraising Model

I am lovin what Calacanis is doing with his podcast:

All money earned from the podcast will be donated to charity. Right now we've raised over $100,000. If you would like me to read a personal commercial on the show and make a donation let me know!

He's flipping the model of fundraising. Usually, people with a social mission go out and ask people and enterprises who have "success with profit making businesses" for donations. It's a really screwed up model, in my opinion. And I know my opinion isn't very PC. But, It reeks of begging. I am not saying that the social missions are undeserving of support. Nor do I think that these social institutions should earn their "donations". But, social institutions spend an inordinate amount of time begging "fundraising". (Comments are open, so you can feel free to rip Scrooge a new one.) And they seem to continuously struggle to raise the money they need to support their programs. The system is busted.

Of course (given my ridiculous focus on events), I'd be remiss to point out that fundraising events are not necessarily a viable solution; Atleast, they don't work in the way that they are currently done where an individual non profit organization (NPO) decides to do an event to raise money. I know from many experiences that (in most cases) the value of the time and resources that are "donated" to make the event "successful" far exceeds the money that is raised for the NPO.

What Jason is doing, I'd call Pre-Fundraising: where a media enterprise decides to donate a portion (or all - in Jason's case) of their profits to a pre-determined cause. I hope to see a lot more of it. Dossy does too:

Jason, you could provide insight into ways we can continue to evolve new media in a direction that could further meet their needs and goals. Wouldn't it be keen to see a "Web 2.0" startup built around providing a service that facilitates or works to directly achieve some goal of one of these philanthropic organizations?

I wonder how that could be applied to events?

Comments

[barry]

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