PC4Media: Atleast They're Listening

September 27, 2005

Atleast They're Listening

BIG BIG news in the consumer research space today:

BuzzMetrics, a market leader in online word-of-mouth research, and Trendum, an innovator in Internet search and linguistic analysis technologies, today announced that Trendum has acquired BuzzMetrics to create the global standard to measure and analyze consumer buzz.

The company will do business as BuzzMetrics and have the strategic backing of VNU, owner of such renowned research brands as ACNielsen and Nielsen Media Research. VNU is a minority shareholder in the new company. The new BuzzMetrics will build on Trendum’s advanced technology, while leveraging VNU’s global sales, marketing and research capabilities.

The big thing that stands out - to me - is this tidbit:

The new company’s growing client roster today includes more than 75 Fortune 1000 corporations and esteemed brands across virtually every industry, as well as partnerships with numerous agencies in advertising, marketing, media and research.

What this means: Consumer research is getting automated.

Innovate. Test. Launch. Gather Feedback. Do it Again.

This process is not just for internet companies. But, for all companies.

Even big ones. Especially, big ones.

So, now that they are listening. When, will they actually join the conversation?

Via Mr. Blog PR.

Update: From Buzz Metric's Blog:

Wow, what an exciting time. Braxton and I have been through an incredible amount in the past six years with this company. All sorts of dot com ups and downs. And then a long period of post-dot com struggles. Nine office moves in our first three years of business (!). Running the business on credit cards for way too long. And then a steady stream of successes as we were able to grow an amazing, world-class team. It has been an incredible process, and we are thrilled that this is where things have ended up.

The fun is just starting though. We have been able to convince the world that buzz is important AND measurable. Now we have to work even harder to establish BuzzMetrics as the buzz metrics on which the marketing world runs.

Talk about having a vision and sticking with it!

Posted at 10:50 AM | Permalink

Comments

Pete, I think your spot on here. I think the next couple of years are going to be really intersting in this space as we see the automated collection, classification, and analysis of CGM legitimized. I think VNU backing BuzzMetrics sends a clear message that there is real insight and real value here.

-Matt

Posted by: Matt Galloway | September 30, 2005 at 12:21 AM