This is going to be big. TRUST ME. Pun intended. Read this first:
The AttentionTrust is a Web2.0 type approach to your activity and how marketers interact with you. Instead of consumers being passive and trading their attention for "free" services, consumers can now say: "My attention is mine, and I'm aware of how much it's worth. If companies want to get it, they should respect my rights."
John K. explains it better than the site.
I wish I could blog more about this. But, I can't.
I don't see how this is very huge or revolutionary. It seems like a lot of idealist permission marketing fancy talk, without a lot of substance. Aside from being able to contribute anywhere from $25 to $10,000 to help them hire some people, to do something that is not very clearly laid out...I am not grasping the immediate value here.
On the surface (and I am sure there is more, although poorly laid out if there is more) it seems like some people who want to change consumer behavior, but I am not really sure how they intend to do so.
Posted by: Andrew | July 25, 2005 at 01:35 PM
Maybe Seth Goldstein can shed a little more light on Andrew's questions/statements?
Posted by: peter caputa | July 26, 2005 at 06:31 AM