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July 25, 2005



I don't see how this is very huge or revolutionary. It seems like a lot of idealist permission marketing fancy talk, without a lot of substance. Aside from being able to contribute anywhere from $25 to $10,000 to help them hire some people, to do something that is not very clearly laid out...I am not grasping the immediate value here.

On the surface (and I am sure there is more, although poorly laid out if there is more) it seems like some people who want to change consumer behavior, but I am not really sure how they intend to do so.

peter caputa

Maybe Seth Goldstein can shed a little more light on Andrew's questions/statements?

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