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June 27, 2005



Well as a journalist and a blogger I can see your point. Sometimes you are assigned a story or come up with an idea and you are expected to look for people who support the idea, but it is also important to find people from all sides of the story to include.

On your blog everyone knows it is your opinion they are reading, which makes it easier in a lot of ways, but as a journalist you are supposed to remain neutral on a subject.

After blogging everyday for almost four months now, as well as answering emails and going on dates, getting a few free tickets here and there really isn't compensation for all my time and effort, and obviously isn't the reason I do the work.

I was surprised that she used my quotes for the article when she could have spoken with much more experienced bloggers who would have most likely had stronger opinions on the subject, as well as more experience with freebies. Oh and that is the worst picture ever, I look horrible!

peter caputa

Hey Linnea. I actually think the article was pretty good. Besides the fact that she misquoted Sooz to support her point, the story was pretty well written.

Of course, I think that there is a very small minority of bloggers that accept money for mentions, I don't think there is anything wrong with it. I don't do it without disclosing. But, I don't think that there needs to be a wall between editorial and advertisements. With the net, there are all kinds of filters that filter the crap from the good. Editing happens on a distributed basis when other bloggers link and exalt or deride. There are so many opinions and people get to make up their own minds.


I suppose, I just think it would have been interesting to hear from someone who doesn't think that advertising on blogs is the way to go, or feels that bloggers may be leading readers on by not disclosing about freebies. I also think that it would have been great to hear from a company that actually employed this method, at least once, to see what the results were. I just like to hear different perspectives, I think it makes a more informative article, but I'm sure the author only had a certain story length to work with, plus a deadline, which is another advantage of blogging.

Peter Caputa

I actually did supply her with numbers from a real company: Mine. She chose not to use them. As a result of recruiting bloggers to blog about an event, more tickets were sold. Approximately, 15 ticket sales were attributed to bloggers. (more here) It wasn't a huge number, but it worked, nonetheless. Also, the article intimates that the USWeb campaign for the online flower retailer resulted in more sales.

I also think the point of the story was this, "feels that bloggers may be leading readers on by not disclosing about freebies." The Bostonist made it pretty clear that this is what they told her. It would have been good to quote that. I also believe that a bunch of other people I referred her to would have said the same thing.

The story was well written overall. Fortunately, we all have a mouthpiece, so we can continue the conversation. There are actually quite a few bloggers that have commented on the story.

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