Feedburner is adding support and Dick Costolo knows more than we do about this:
Once companies like Feedburner and Movable Type bake RSS metadata extensions into their products and services, and Aggregators like Bloglines and MyYahoo support it, then we'll begin to see a wider range of microcontent blogging emerge.
Mike Rowehl at Feedster knows more too:
Elle was trying to get an events blog up and running using structured blogging. We ran into a bunch of issues. Apparently Elle ran into Bob earlier this week, and Bob posted about the evolution of structured blogging, so I want to chime in and admit my massive ignorance. I groove to the whole structured blogging concept, I like the idea of information spread about at the points of introduction but still indexed with structure. So these are questions for clarifications and not criticisms of the idea as a whole. Discussion, that’s what this is.
So does Boy Wyman, of course:
Mary Hodder points out that charging $240/year per group is the least of the problems with MeetUp.com's new business model. The real long-term threat to MeetUp and other companies who rely on similar business models is Structured Blogging.
And the grandaddy of all of this: Marc Canter.
On to the point....
The Next step for blogging is taking on structured data silos, like movie reviews, event directories, apartment and house listings, job directories, directories, dating profiles, Question/answer pairs etc, etc. Ignore this at your peril, Mr. Vertical Publishing Website.
If people can publish their event in their weblog, let feedster, blogdigger, technorati, etc, etc index it, make it searchable, have it del.icio.us'd and spurl'd and made searchable, and aggregated INTELLIGENTLY in bloglines, MSN's nascent aggregator and my yahoo (or better yet: yahoo calendar), then statistically analyzed with cool charts, do you really need an event directory anymore?
Instead of [smart] event promoters going to fifty forums and posting their event, they'll add it to their popular weblog and watch it disseminate.
All of the blog search engines are ITTTTTCCCCCCHHHHHHINNNNNGGGGGG to add an event search tab to their search box. Structured Blogging is gonna make that happen. Events are now about to be free.
Then, events will be fighting the long tail the same way bloggers are.
Agreed. And what you're saying with regard to getting the word out about an event applies accross the board-- why post a poll to a small walled-garden message board, when you can poll the universe by posting it on your syndicated blog. Why post a classified for X dollars at X service when you can post it to your blog and syndicate it to the world instantly for free. Conversely, why go to the various (given these two examples) classified sites and message board sites to find classified or polls (fill in the blank) when you can go to one blog engine. So structured blogging may be the gateway to the open, free user-generated-content web searched all at once and almost instantly by the blog engine of your choice :) Thanks for getting me thinking about this again, Pete!
Posted by: Allen Searls | May 14, 2005 at 05:44 PM
Hi Peter,
You're absolutely right that more and more people will be posting events to their blogs. In fact, many people already are posting events to their blogs, we just need a way to markup/capture/distill those events in a standard way so various search engines can find them.
The thing is, there already is a well understood and established standard for events, and that's iCalendar RFC2445. Unfortunately iCalendar doesn't lend itself easily to embedding in (X)HTML blogs or RSS/Atom feeds etc.
Hence rather than re-inventing yet another calendaring/events format, we took the microformats approach and produced hCalendar, which is a 1:1 representation of iCalendar in structured XHTML.
http://developers.technorati.com/wiki/hCalendar
The beauty of building on an existing standard like iCalendar is that it is trivial to build tools that interoperate with existing implementations, e.g. an XSLT that parses hCalendar and produces an iCalendar stream so that you can easily subscribe to the events on any blog right inside the MacOSX iCal application (or any numerous other iCalendar supporting calendaring applications).
http://suda.co.uk/projects/X2V/
Take a look at hCalendar and let me know what you think!
Thanks,
Tantek
Posted by: Tantek | May 18, 2005 at 02:04 AM
Tantek,
Thanks for the thorough response. If I had to choose between parsing xml and xhtml, I'd choose xml. I started a series of posts on "Why openevents is an uphill battle". I'd appreciate if you could address some of those issues. I think what we need is a project that brings together a blog/cms publishing platform provider, a search provider and some event APIs (upcoming, evdb, WhizSpark) and just get something done, letting the market figure out the best approach.
-Pete
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