Saturday Morning RoundUp

This post is sponsored by your mamma.

By Saturday, my aggregator gets full of stuff I haven't read. So, I usually spend an hour or two in the morning opening new tabs in firefox with stuff I'd like to bookmark, blog or read again. Here goes:

Jim Kukral is looking for some bloggers that are experimenting with Affiliate marketing on blogs.

Clay Shirky kicks off a new blog about tagsonomy. Some all star bloggers are announced as future contributors. It is interesting how this isn't launched in the Corante network?

Tony Gentile's buzzhit blog is officially "great". Background on that comment. Tony knows the who's who of some up and coming entrepreneurs. Therefore, Tony = good guy to know. He also has some interesting insight into the Feedster Media Network and adbrite.

Monique Van DusselDorp points out an interesting new event auction advertising trade revenue generating model for newspapers:

The model: Local advertisers provide goods or services in trade for newspaper advertising. If a product sells in the auction -- that is, meets a reserve price set in advance by the newspaper -- the advertiser earns an ad credit equal to the product's retail value. The newspaper keeps the cash received from the bidder as payment for the ad credit. Event auctions are conducted online and supported by a print advertising campaign, and in some cases via a dedicated print supplement. Readers bid on auction items online or by telephone; the highest bidder whose bid meets or exceeds the reserve price wins the item or service.

I'd say this is just a fancy way of CPA/Affiliate Advertising. No? + I'd like to actually make it an event. This could be done without a newspaper easy for cheesy with a little online advertising and a little event website action. Throw in a local sales person to gather up the products and a web geek or two to throw up a site and some  advertising. Anyone interested in stepping up on this?

This'd be a good post for music-post: Matador records gets vocal about ad rejection.

Mary Meeker says "The Web is the most underutilized advertising medium, garnering only 3 percent of total ad spending in the United States, according to estimates." I'd love to be launching an online event marketing software as a service company and involved in a blog network right about now.

Speaking of blog networks. My opinion: VCs shouldn't be involved in investing in them. It is like investing in a not for profit government sponsored chain of family run pizza stores. Yes, I know that barely makes sense. Think about this: ZERO barrier to entry. Zero cost infrastructure. Employees that can jump ship at any time and take their customers (ie readers) with them. Hardly any economies of scale as most monetization methods are almost as effective when there isn't a network. What am I missing here?  So, Why am I getting involved in one? Means to an end. Short term benefits driving long term value.

Search result clustering engine, Clusty, and job search engine, indeed.com, have partnered. Is this the future of all of these search, store and find activity?  Lots of smaller players combining functionality to get their just desserts traffic. From a quick use of it, I found this. Interesting.

Best Buy (the company) gets experiential marketing.

More whining about bzzagent. (Even when they are doing good things like supporting Creative Commons.) I really think that people need to see bzzagent as just another way of advertising. Company gets the word out by giving away some products. If the people that get the products like them, they tell their friends. They also tell the company what they like about the product.  Do you really think that there are people out there that lie to their friends and people in the supermarket about how cool product A is, so that they can get more free products. Come on, people. Get over your righteous selves.

Bob Wyman points out that there now is a tome for people that want to learn how to publish rss/atom feeds of data. I am gonna have to pick this one up.

A new service to mix up your rss feeds. (Sorry, forget where I found this.)

Ross Mayfield points out a new Sell Side Advertising effort.

Derek Oien has published his Skype-In number. I am not sure I want to be this accessible. But, Skype certainly rocks.

Andy Baio points to a kick ass animated gif of a css design being built. (Follow the links I did.)

I had more. But typepad/mozilla just froze me out. Luckily, I saved a draft with what's above.

And if you are wondering what all those links to this site are.... here's another clue:

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