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April 16, 2005


Erik Hauser

Thanks for the kind words. I'd like to say that we made the site, but we did not. However, the site will contain "notes from the road, and pictures from every town. Also, photo marketing is one of the major elements fo the tour, so there will be no shortage of photos there. The site is undergoing a change re: a few things. We mainly wanted the site to be user friendly for when people came to it to retrieve their photo and for when they came to enter the sweepstakes. As for extending the brand experience far from the event site. Well, I've been quoted in about a hundred articles saying that.:) That is one of the main reasons that we incorporate photo marketing into all of our events. It extends the reach far from teh event site. Currently, the average user is forwarding their photo to 3.7 users.:) Again...thansk fro the feedback along with your input. Best of luck to everyone.:) Erik Hauser

peter caputa

Hi Erik! Thanks for stopping by.

I appreciate very much what you are doing. Of the experiential marketers out there, you get the web more than most.

In my post, there are a lot of other suggestions for increasing the interactivity that occurs on a branded event/tour website. What about blogs, forums, invitations, rewards? What about promoting the tour via blogs by proactively seeking bloggers to come out to these events and enjoy vip treatment?

I think the surface is just being scratched (or itched) with photo marketing. I'd love to chat about it, Erik. I think you have my number. But: 508 579 6987.

jen williams

Where do these posts go since I wrote a few others that I CANNOT retrieve. Maybe it was WHO I was speaking out against.


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