This is an idea. I'd like feedback. Positive and Negative.
From time to time, I type the words: event promotion, event planning, event marketing and link to my company's site. I always do this in the context of the post. It is never random "waste your time" posts. The reason I do this, if it isn't obvious, is for search engine ranking. I want both my weblog and my company's site to rank high for those search terms.
I also noticed I am not the only one who does this for their own site or for client's sites. (Brad Fallon, Steve Johnston) Again, they do it tastefully and in context.
And if you haven't heard of the nigritude ultramarine contest and how the blogger, Anil Dash put the SEO-types to shame, read here.
I have a good page rank, as do some of my other SEO friends, but these links, don't have a huge impact on my site's search engine rank for those terms.
So, in the spirit of 'distributed group weblogging activities', I thought I'd throw out the idea that we get together to start a blogging for search engine rank club.
I guess this is similar to googlebombing, but hopefully, we can avoid the negative connotations of that.
So, here is what I am proposing:
We have a decentralized group. I think this thing could be abused significantly (and am not interested in starting a link-farm or link-exchange), so instead of having one person control this, I thought that each member could keep their own email list/blogroll of SEO's that blog and then, trade favors between us. For example, I have a list of several SEO's that I've had email/blog contact with. I could send them a list of sites of people that have traded links with me and then they could do the same thing back. Each member could choose their own level of involvement and post about other member's sites and return favors accordingly. This way, each blogger controls their editorial quality and is not obliged to post to anything they don't want-to.
I am open to all kinds of revisions of this process.
Anyone that is interested in being involved in My Blogger SEO club, let me know.
Update 6/30/04: Looks like this concept could have some legs. Mike Lauher has already started the club. He's linked to WhizSpark using all of the keywords I used above. Thanks Mike. Shoot me an email if you want me to return the favor. Additionally, (coincidentally) Gregory Narain points to an article that points out that 'search engine optimization' is one of the top 4 reasons for a company to blog.
Update II 6/30/04: I've create a search group on Eurekster called: Blog SEO Club - pc4media division Eurekster has search groups that people can join. As the moderator of the search group, I can promote certain results for certain keywords. In other words, if anyone uses my blogger SEO Club search group's filter and searches for event marketing, whizspark.com will show up at the top. Try a search for 'event marketing' now to see.
I want my keyword exchanges to be one on one. And I will only link to people's sites if I have something relevant to say about the keyword. As people contact me or I contact people about exchanging keywords, I will use this eurekster search group to keep track of the keywords that I am exchanging.
If you'd like to initiate this sort of relationship with me, link to WhizSpark with one or more of these keywords: event promotion, event marketing, event planning or a similar variation and then let me know (email = blog name at hotmail) what you'd like me to blog about. I'll record it in eurekster and eventually get around to linking to you.
I think this is a great idea... sort of a virtual Rotary or Lions Club.
Perhaps a way to do this is have each member write up on their blog what their business does, where they're located, who their customers are, etc. Then other members can comment/link to the blog post as well as the company website.
Count me in!
Posted by: Mike Lauher | June 30, 2004 at 09:35 AM
cool. i'll email my SEO buddies and see if I can get this started. it may be a bit of time b4 I get to that. but this just landed on my project's list over to the right.
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