John of Duct Tape Marketing proposes a process for getting referrals:
1) Join an important trade, business or industry group that contains a high number of your target market.2) Seek out one or two influential members of that group (board members are good candidates)
3) Go to those influencers and make this offer - "I will (provide the product or service that your company does) at no cost to you what so ever. All I ask in return is that, if you as pleased as we know you will be, you agree to send a letter to the organization endorsing our service."
Sign up to get a discount on his book, Referral Flood (How to Create a Flood of New Business without Spending a Dime on Advertising.), when it comes out.
How is that for a referral, John?
And I'll let you know how this referral-grabbing tactic works out for my event planning and promotion business.
Comments