I Just Received A Letter From My Car.

To My Owner, Peter Caputa,

Springtime is the season of fresh starts and new beginnings. So why not take me to our service center, so I can get a good start on spring....

Obviously, my car didn't write me a letter. It was actually from my car dealership pretending to be my car.

A little bit of personification in their service reminder/marketing material. Clever & Smart.