no shit, ha? Katherine Stone in her weblog, Decent Marketing, points out an article reporting in the NYT on a survey conducted on behalf of the American Association of Advertising Agencies by Yankelovich. She quotes the following from the article:
"... the effectiveness of campaigns that agencies produce for marketers is deteriorating ... because negative perceptions about advertising have substantially increased."
And then goes on to talk about the need for experiential marketing:
When we focus on creating mutually beneficial experiences, we are much less likely to bombard, interrupt and annoy. It's clearly time to step back from the brink.
Read the whole thing at Katherine's blog
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