... to get traffic to your website.
People said that adsense arbitrage was dead.
But, it most certainly is not.
All these guys do is bid low for a specific term to get a visitor. Then, they design their site so that you can only click on ad, most likely earning them more than they paid to get you there.
If you're doing anything else - other than this - to make money online, you're probably trying too hard.
Although I am sure there is no rocket science to managing this process, I have little interest in learning. However, I'd love to speak to someone who does this for a living.
I'd imagine the people that figure this out don't work for other people? Why would you unless you just want the company? I'm asking.