Plus, I just started playing around with Facebook's new ad flyer system. Take a look at this:
You are targeting about 40 people between 20 and 31 years old who are single in the United States who are seniors at WPI majoring in Computer Science.You are targeting about 60 people between 21 and 65 years old who are married in Worcester, MA, Boston, MA, Springfield, MA, and Providence, RI who like Home Improvement.You are targeting about 340 people between 18 and 35 years old who are married in Worcester, MA, Boston, MA, Springfield, MA, and Providence, RI who like Snowboarding.You are targeting fewer than 20 people between 18 and 65 years old in Worcester, MA who like Italian Food.
Now imagine that Facebook and Microsoft could collect information about people from across the web and also serve ads to them and their friends and neigbbors across the web. If you couldn't generate leads for your small business using this kind of targeting, you don't deserve to have an internet connection.