I found this in my feedreader today.
I think Harsha has a bug in my office or something. Some of the stuff he's saying are certainly things we talk about internally.
He's actually the first person ever to really back up the fact that our ability to promote an event is more important than all the bells and whistles we've built into the service. I've made this point all along. Of course, some of our PR ability ties back to our technology. But, it's interesting to see an observer pick up on it. Pretty astute, Harsha.
He asks some very good good questions and makes semy very accurate, albeit a bit harsh, statements:
What is the value-innovation being offered? None. Obviously some people have signed up for the service but is it sustainable and will it grow large enough, in stable yet quick way? These are some Qs I'm trying to answer myself and am drawing a blank. Of course, if a sell-out is the exit strategy then I'm just babbling here.
Harsh is good though, Harsha. (Pun intended.)
Harsha concludes that we should offer to help event producers in the execution of events:
2. Catering (food and drink) and venue decoration services
3. Venue set up and management
4. Cleanup services (assuming the venue does not offer this service)
5. During-event attendee management
I disagree wholeheartedly. Those are messy cost intensive businesses. I certainly see value in trying to connect event producers with venues, caterers, etc like TheMenu does. We do this manually and locally. And a lot of technology could be applied to onsite event attendee management like nTag does. We've helped with on site stuff manually. But, providing real world services just slows down the growth of the company. (Yes. I've catered an event before. And I line up venues all the time. But, I do it to help. Not as a strategic move or to help sell our services.)
Actually, Harsha had it correct in the beginning. The differentiating factor to our business is not the technology. It's the ability to put more butts in seats doing online PR, marketing, promotion and advertising.
But, we're still asking the question:
Obviously some people have signed up for the service but is it sustainable and will it grow large enough, in stable yet quick way?
Thanks for the discussion, Harsha.