That is a working title for an eBook I am thinking about writing.
- Most successful methods: Identifying their “most successful” marketing methods, respondents named their websites, email marketing, print newspapers, coupons/direct mail, search engine marketing and print yellow pages, respectively
- Role of referrals: Nearly 60% of respondents said that more than half their business comes from customer referrals and “word-of-mouth,” while 30% said that “more than 75%” of their business is from referrals
The secret to driving more traffic to your website is "engaging your clients, referal partners and prospects" in a dialog online, hosted [or atleast initiated] by you. It's like inviting your prospects into a room full of happy clients. Your clients will convert your prospects into clients for you. You just have to buy the virtual beer.
The problem is that most small businesses have no clue how to do this.