Jeanne Worrick, who attends many of the networking events we help promote at WhizSpark, started a new blog: Sell Like a Girl. I love it when people who I see in local business networking circles start blogging. When Rick started, he asked me how to get people engaged via a blog. He's a natural at engaging people. So, he just needed to learn how to do that online. So, I told him that I found success by splitting my 'blogging' time into 3 activities: 1) 1/3rd reading other people's blogs, 1/3 commenting on other's blogs and 1/3rd writing. (I haven't done this in a while btw, but that's for another post.) That was a long time ago and Rick has done very well with his blog: making contact with people around the country, generating some leads and using the blog as a way to further engage 'local' prospects in his award winning networking activities. (He's speaking here, btw.)
Then, Jeanne came along and started a blog called "Sell Like a Girl". My first reaction, and I am surprised that Rick didn't have this reaction, was why do women need to sell differently than men? Isn't it really about the prospect and solving their problems? Not about the salesperson. I figured I'd give Jeanne a few weeks and see if she addressed my question. But, so far she hasn't. So, now I am asking Jeanne. Officially. You've piqued my interest. Let's get down to business. I want to know.
Coincidentally, at a networking event, Jeanne told me that Rick passed along the 1/3rd, 1/3rd, 1/3rd guideline. So, here's your chance, Jeanne. I am engaging. Read. Comment. Write.