Business.com Is a Business.

Not just a domain name. Let's get it straight, people.

Here's the best write-up. Found via here. I like how R.H Donnelly, the acquirers of Business.com, a "yellow pages" company, positions itself:

R.H. Donnelley connects businesses and consumers through its broad portfolio of print and interactive marketing solutions. Small- and medium-sized businesses look to R.H. Donnelley’s experienced team of marketing consultants to help them grow their companies and drive sales leads. Consumers depend on the company’s reliable, trusted, local business content to deliver the most relevant search results when they are seeking local goods and services. R.H. Donnelley’s Triple Play integrated marketing solution provides the most comprehensive print Yellow Pages, Internet Yellow Pages and search engine marketing/search engine optimization (SEM/SEO) tools for local businesses to attract ready-to-buy customers. The R.H. Donnelley corporate website is here.

Comments

[Andrew]

Yes but. Would that 'company' have sold for what it did, or even grown as it did, with a different domain? Probably not. It is a company and not just a domain, but it would be a very different, and less successful company, without the domain.