This week might go down in my personal history as one of the tougher ones in my startup life. It's crazy. Last week, it seemed like I was on fire. I had all kinds of prospects lined up and ready to go. This week, they all seemed to either forget about me, need to reschedule our meeting, or changed their minds. I know what sales mistakes I made. But, this week has been a bit of a downer, anyways.
Marc Andreessen is right on with this post about startup life:
You will flip rapidly from a day in which you are euphorically convinced you are going to own the world, to a day in which doom seems only weeks away and you feel completely ruined, and back again.
I flipped back about 10 minutes ago. I got a call from a client of mine. They are a brand new client. We sent their first newsletter out. They had 30 people either email them or call them and tell them how awesome their newsletter is. Someone they've known for a long time called him and said, "Hey, I need my roof done."
That's what email marketing is for: converting
suspects into prospects contacts into leads. I ask my prospects how often they call everyone they know to see if they are in the market for their service. Most people laugh because there's no way they could possibly call everyone often enough to catch people when they need something.
There's more to what we do for our clients. But, my point is made: When a customer calls to tell you "It works!", that's the best thing any entrepreneur can hear.
Now, If I could only get my other contractor clients to write their newsletters more regularly. Maybe everyone would be calling me with similar news. Further, selling my service would be a lot easier. Why? My client also told me that he had a prospect for me. Someone who received his newsletter asked him how they did it and he told him how awesome the experience was when he worked with us.
I'm seeing more and more that taking the right customers who I know will succeed with our program, will make my business succeed faster too. It all comes full circle.