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Yeah. This is a big deal. Very big deal. Leveraging the Facebook API lowers the barrier to viral adoption of almost any web based service. It's the ultimate "tell a friend" system.
I wish I had a developer to dedicate to exploiting this for promoting things like this.
For those that don't quite get the [potential] significance, try this on: the Facebook API is the new hype-errr-link. We'll see.
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