I’d also purchase Valueclick, Doubleclick or another independent advertising
network. Google’s main competitors: Yahoo, MSN and AOL enable
advertisers to reach targets using multiple methods that allow agencies to be
creative. Although it is not as in vogue as paid search listings, there is a lot of
money in it. Capabilities, such as banner ads, rich ads, content sponsorship,
affiliate marketing and email newsletters are all critical to getting advertiser’s
money (branding and customer acquisition).