Anyone out there who'd like to start a speaker's bureau? Here's some examples of them. I have an idea for a new kind of bureau, which heavily takes advantage of what we've built at WhizSpark. Here's the negatives I see with current bureaus:
- Speaker's bureau's haven't innovated in decades from a technology or business model perspective. They rely on Corporations to book celebrity speakers. Their websites are designed to sell speakers like amazon sells books. Just bigger #'s.
- They sell their clients. But, they don't market them very well. Worse, they don't take advantage of public appearances very well... They have a perfect opportunity to push their clients through web and email based PR by marketing their speaker's current activities.
- Many aspiring speakers can't get representation. Long tail is totally ignored.
- They take a top down approach to booking. There's a huge opportunity to take a bottom up approach to booking great speakers. Even more important, there's a huge opportunity to "bottom up" FUND the appearances.
- They are missing the opportunity to book speakers that have something to sell. There are many amazing speakers out there that don't speak for the few grand they can make from a speaking gig. They speak because they have a company behind them and speaking engagements impress prospects, who spend $ on much higher ticket items than $50 at the door or $10,000 speaking gigs.
Given current priorities and resources, we won't be launching anything. But, I thought it'd be a good Sunday post along the lines of Noah Kagan's Free Idea Friday. And if someone wanted to take it up, it could make money very quickly. Person would need good sales skills to launch it. After that, easily-teachable web based marketing skills would be the main activity.