Sure, videoblogs aren't TV, but as the online world grows, we'll only become more accustomed to that interactive experience. What we're seeing right now is the confluence of online and offline viewing paradigms, at least as far as advertising goes. We're getting used to the idea of sponsored content again.
Remind you of anything? Yep, the halcyon days of television, when it was common practice for an advertiser like, say, Campbell's Soup, to sponsor an entire program.
When I usually talk about sponsorship, I am talking about event sponsorship. When, a publisher or a tv producer talks about sponsorship, they are talking about integrating one company's message into the message of a site or video program. Usually exclusively. It isn't much different than events. Of course, events offer exclusivity. But, TV and publishers often offer more reach.
But, what if you could combine live video coverage of events? Now, that's a sponsorship opportunity.
Of course, it happens at the Super Bowl. But, what if it were to happen at Game Night? Or a networking event? On NYE at a local bar? A local culinary competition? A cooking class? A fundraiser? Or a public speaking seminar?