We relaunched WhizSpark. If you've been reading along for the last few years, you'll notice we relaunch quite frequently. If we had 8 programmers and 4 salespeople, we could probably iterate through this a bit quicker. But, moving at this pace, we've also figured out some interesting things that will allow us to scale without adding additional resources.
One concept that has been constant is to "leverage social networks to increase attendance at events". Today, I had a conversation with Doug Foster. He asked me about the social network stuff we launched. What that meant. Before I could answer, he asked, "Will I be able to browse the social network and find partners that might want to invite their contacts to my event?". I said, "yes". He said, "wow". I said it was nice to hear that from someone else.
The network will sell our services for us. It does already. People work with us because they want access to the reach we have and the influence our partners have. Right now, we have a bunch of clients that run their newsletters through us. They help market some of our other client's events to their lists in their newsletters. Right now, we are accepting applications from other organizations, businesses, bands who want to get involved with our client's events. Later, we'll open it up to more people. That's when our business will scale without more internal resources. We probably wouldn't have figured this out if we had 8 programmers and 4 sales people right from the beginning, and weren't forced to make $ with the resources we had.