Since I've been blogging about sales quiteabit, I thought I'd give an update. I got 3 WhizSpark contracts signed last week for upcoming events. These are all very cool events that I am very pleased to be involved with. They are all local events and high profile stuff. One should get us a bit of exposure to the politicians in Worcester. The other will give us a lot of exposure to the business community. The 3rd event, I've already blogged about.
I have two proposals out that I expect to get signed this week. One is an email marketing contract for a managed service through WhizSpark, were we do all of the work to design, deploy their mailing. The other is a long term contract with a very high profile organization in the Worcester area for their events. They'll be our biggest customer to date. This one will be a big deal and it'll get us a lot of exposure among the larger attractions in the area.
I also have some great meetings lined up this week. My goal for the week is to get 2 more contracts signed. And to get 5 more out the door. And to build my hot list up.
Up until now, I've been leveraging my network to get referrals. Sometimes, I ask for referrals. Sometimes, they just come to me. I may step back a bit and do some target definition and define exactly what kind of customer is ideal and what we want to sell them, so that we can add fewer customers with higher revenue per customer. Then, if I have to cold call them, I will.
I also plan to pick back up some activities that I started around online event concepts. If anyone wants to get involved in that, the idea is to leverage the influence of my blogger friends to help some startups get their stuff noticed. I have a wiki started on this if anyone wants to get in on the conversation. Specifically, I am interested in talking to people that would like to be "experts" and provide insight to startups and other companies, bloggers and content sites that would want to get paid to advertise these events and startups/companies that want to reach out to bloggers for PR and feedback.
On a related note, I am still waiting for Dave Kurlan's book, Baseline Selling, to arrive. The first time I ordered it, my credit card expiration date was wrong. They sent me emails to update it. But, I don't check that email account very frequently. And they cancelled that order. Then, I ordered it again, but it had my previous address as the shipping address. So, I called amazon and they said it'd most likely be returned to them and they'd refund me. So, I ordered it again. I should get it next week.
Due to the success that we've had increasing traffic and subscriptions to Creative Weblogging's Social Networking Weblog, we are looking to add another blogger to the mix.
You'll get paid. You won't get rich from it. And you won't be able to quit your job. But, if you are into blogging, social software, web 2.0 (aah. I said it), than this could be a nice side good gig for you. It is also an opportunity to get a lot more exposure for your writing and the opportunity to work on a group blog with me (which is fun, I swear). I also have some cool event related stuff that is coming down the pike, that will put you at the center of a lot of the web innovation going on right now.
I'd like someone that I gel with, but that covers things from some different angles and perspectives than I do. If you are interested, please contact me at pcaputa at whizspark dot com. Ultimately, Torsten Jacobi has the final say, but I have a bit of sway.
The new dyanmics of product launch, company pr, and brand building are exactly what is embodied in Mike's parties. They are the unconference conference,
blending a high degree of accessibility to the participants in a
peer-to-peer environment with demonstrations of evolving technologies,
and finally, an enjoyable social environment. What makes this possible
is the easy group forming capabilities that blogs and wikis bring to
bear. Make no mistake about it, in spite of it being a house party
there is a lot of business going on.
Many fundraisers that are planned by non profit organizations cost a few hundred dollars to attend. I've only ever been to a few of these. (I've never paid.)
I'd like to nominate this event as a fundraiser for the common man. The cost to attend is 20 dollars. The raffle is designed to let anyone win and is all profit. Amy has already hit up a lot of local businesses to get gift certificates. Based on the ease that she is able to get 100 and $50 gift certificates from local businesses, I think she'll have one for every two people there. So, worst case scenario, an attendee would spend 40 bucks (2 people) to go and $10 on the raffle. Then, walk away with a $50 gift certificate. Total cost: $0. Not a bad deal for an evening with friends including dinner. Total profit for the fundraiser: $50. Thanks to local businesses.
Further, Amy has lined up a local company to bring sports memorabilia items to do a silent auction. There is no committment or cost to Amy to do this. Everything above a set price goes towards the funds raised.
At the last one, we had over 30 promotional sponsors and over 100 people in attendance. The crowd is a great mix of people that are buyers and sellers and business owners and executives and artists. People come for the wine. People come for the company. People come to meet their next customer or to spend some social time with their current customers. We broke through a ceiling at the last one. People came from 50 miles away for this. And people did a lot of business as a result of this event.
So, I am taking it up a notch. We've added a local artist/illustrator/event planner displaying his work. Doug Chapel.
I will also have about 15 more promotional sponsors. And I plan to get one large local company to be our title sponsor. And pay for it.
If you are local, I hope you'll come. If you want to duplicate this concept in another region, I'd be happy to help make that happen.
The next one in Worcester will be in May. And we'll have some big news to announce for that one. We'll be representing the East Coast in style. Hint. Hint. Event Marketing here we come.
Oh yeah. We now have banner ads for this baby. Thanks to Doug.