Designing Banner Ads
I find myself frequently explaining to graphic designers with print design backgrounds how to design banner ads. Unlike print ads that should have all the information needed, a banner ad typically should just have enough information to get the person to click on it. Of course, some companies have taken this to the extreme and put misleading information on banner ads or design their banner ads just to get clicks. So, there is a fine line between delivering the message through the ad and getting people to click on it.
This event isn't quite ready to go yet. But, the banner ad is a perfect example of how to design a banner ad. Hopefully, it is self explanatory.
Click refresh if you missed the animation.
The only thing I'd add to this, is to change the 'last' frame of the animated ad to display the a full message.
That way when it's finished a cycle, there's a message that a person can understand. Right now, it ends on "Cancer." So if you want your banner to animate, but have a pause on the last frame or simply end, be sure to make that frame infomative.
Personally, I can't stand animated banners and don't allow them on my sites. :)
Posted by: Gideon Marken | February 15, 2006 at 12:26 PM
Excellent point, Gideon. We're on it.
Posted by: Peter Caputa | February 15, 2006 at 12:55 PM
A design post on pc4media. I shall consider this a personal victory. :)
Posted by: Noah Brier | February 15, 2006 at 01:34 PM
If you update the graphic, maybe update it on this entry, too? :)
Can't wait to show you the new graphics for Exploit Boston Game Night's new graphics for the event (WhizSpark) site once Ryan finishes them up later today. They are awesome about 3039304% better than the stuff I hacked together.
Posted by: Sooz | February 15, 2006 at 02:01 PM
I understood the banner just fine; in fact, I sat and watched it so I could make sense of it. Making a visitor interpret things for a second means, they are paying attention to the ad that much longer. Give people a little more credit.
Posted by: duncan | February 15, 2006 at 02:36 PM
I figured you guys would appreciate this one. All my designer friends. The very very little I do know comes from watching you guys.
Posted by: Peter Caputa | February 15, 2006 at 03:30 PM
All I know is I saw "Breast" and I clicked!
Posted by: Linneadates | February 16, 2006 at 06:01 PM
I appreciate the banner designing of www.kooldesignmaker.com, here you will find more designing views and ideas, which will lead you to enhance your business opportunities and services.
Posted by: james | June 01, 2006 at 03:46 PM
i love website designing and this site provide me help while doing my final year thesis
i am thanks to all the designer working on this site . bye
Posted by: bilal | June 01, 2006 at 03:49 PM
Designing a banner is a way different from designing a website or a simple print ads. There are factors to consider on designing a banner. Call To Action, Color Contrast, Power or String Words and the complete information should be visible in certain banner
Posted by: banner stands | May 12, 2009 at 11:15 AM