This is my response to Seth Godin's post about self promotion. As my regular readers know, I promote myself and my activities and my company and my friends' activities on a very regular basis. (I even have a newsletter for it.) Occasionally, I write a post where I am trying to say something intelligent that isn't necessarily a plug. Sometimes, I think that people might read them to the bottom. But, for the most part, I think people tune in because they want to know what stupid crazy ass idea I am plugging now.
A few months ago, I told Seth Godin to stop pontificating and get back to doing. He (and a bunch of others) launched Squidoo (probably not necessarily at my urging), which is a pretty damn cool idea, and a nice implementation.
Now, he's all afraid of blogging about it, for fear of losing readership or coming-off commercial. Or something.
I don't understand how bloggers are all worried about what their readers will think. Maybe you should just get to know a few of them. And you'll realize they aren't much different than you. Make a few mistakes. Apologize. Move on. A blog isn't the New York Times. We are human.
Do you really think people are going to stop reading your pontifications, Seth? They won't. Your readers have overdosed on Seth Godin brand viagra. You're their porn. They've got a hard on for the rest of their lives.
I really think the blogosphere's got a real tight ass on this one. The people that read blogs just want to relate. We are human. We all have our own goals. We all want them to succeed. We want our friends to succeed too. It gives us hope and an example to emulate. If anything, I want every blogger I read to be doing something cool. And plugging it. Cause doing is a lot cooler than talking about it. And I really don't care if people read me, that don't wish the same for me.
There is really one simple suggestion, that I follow as a rule: Disclose.
Plug away, Seth.