Carnival of Marketing #2.428571428571429

I have the honor of hosting the 3rd ever Carnival of Marketing, created by Noah Kagan.

This Carnival requires a bit of editorial work. Noah has decided to limit the number of links each week to 7.  This way, when there are 20 submissions, the hosting blog owner has to choose the best 7.  This is great for the host because the host doesn't have to compile a million submissions, which would prohibit me from ever volunteering to host again.

Here's 3 that I deem worthy. If you have another one, that you'd like to see added. Email me at pcaputa at whizspark dot com. If it is good enough, I'll add it. At the very least, I am going to read your post. At the most, it'll get exposed to a few hundred people that might not normally read it.

Gwen Stefani, Brand Name, Line Extension, AMA Winner Singer Gwen Stefani was a winner at the American Music Awards. Making her name even more valuable and more trusted. Continuing her celebrity as a platform for other markets. Stefani has released a new line of clothes -- a line extension of her name as brand... Link.

I've seen several recent analyses of the ranking of search engines -- what percentage of total searches is done on each engine -- and while they all agree that Google is #1, they don't agree on size of market share.  Not even close.... Link.

"Surfulater, Under the Hood and Down the Road". This article talks about a product vision, the problems of being drawn in to many directions, and how products suffer because of this, amongst other things.... Link.

Update: Here's a few more:

By far, THE best consultant and/or advisor that you could ever ask for is right under your nose, Mommy. Mom is the best source of advice and opinoins; the best part is, it’s absolutely FREE!... Link.

This past summer, just before leaving MIT for a teaching job outside Dubai, I collected some data for an empirical study on blog advertising. The specific objective of the study was to determine the strongest predictors of the revenue earned by ads appearing on blogs. In short, I find that page views are a far better predictor than the number of inbound links; the price and revenue of ads drops with each additional ad; and left-of-center blogs earn more from their ads than right-of-center. Link.

Now that there are so many aggregators out there, from sites like IFILM to the million of blogs around the world and increasingly to individual bookmarkers on sites like del.icio.us, publishers can no longer trust that consumers are receiving their content just how they planned it. Whether it's newspaper articles republished on blogs or television shows downloaded with BitTorrent, the perfect little bundle is being unraveled and it's going to have big effects on media companies and the advertisers that pay their bills. Link

Comments

[Neville Franks]

Pete, thanks so much for including me in your list of worthy "Carnival of Marketing" entries. I really wasn't expecting this and am quite chuffed.

It just so happens that it is my birthday today, so this a great present.

[Peter Caputa]

Hey Neville. Not a problem good post. I had to look up chuffed.

But, coincidentally, it is my birthday today too. Crazy!

[Noah Brier]

Happy birthday to both of you.

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