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October 19, 2005

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Cashmore

Well said, Pete. "We all wield influence" - absolutely. And organizations like AttentionTrust will start to capture that influence and help us - and others - to benefit from it.

Joe

Pete -- a very insightful and provocative piece! On the one hand, the ideas of openness and transparencey resonate strongly with me, and I strive to be open and transparent (and, thus, vulnerable) in all my affairs. On the other hand, being open about one's self and being open about others (and one's relationship with specific others) is not so clearcut to me. danah boyd has articulated much of the complexity and nuances of openness regarding one's social network (e.g., her eTech 2004 talk: http://www.danah.org/papers/ETech2004.html).

It seems to me, though, that you your new program is not revealing who one's contacts are, but simply some measure about how many "subscribers" one has. I'm reminded of the difference between click-throughs and transactions in the online advertising world. In my view, one of the appealing aspects of your new program is that the rewards are more in line with the latter rather than the former. I'm eager to follow its evolution (and am sure you'll keep us posted!).

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