Most bars and clubs charge 5, 10, 15, 20 dollars at the door. A bunch of that goes to the promoter: the person supposedly responsible for bringing the people there. In a live music venue, it goes to the band. Instead of spending money on advertising the dj or the "theme", fire the promoter and tell people to sign up at the website to get paid when they show up. Then, pay $5 to the first 200 people that show up. Net. Net. It is the same cash spent. Or maybe it is even less.
(Further, if they signup, you can now market to atleast 200 more people.)
Scenario 1: (What happens today.)
Promoter gets door.
$5 for first 200 people: -$1,000
Number of people that spend $5 more dolllars (or more than 5 more) than they normally would at the bar: 200 = +1,000
So, what if a nightclub advertised that they'd pay people that show up? All these other details are flexible. Firing the promoter may be a bit extreme. Not meant to detract from the rebate. The rebate idea is sufficiently interesting to generate a lot of buzz, with our without a promoter.
Anyone want to try it? "We pay you! Fridays"