I've heard unsubstantiated rumors that Icerocket, back in the day, was scraping other blog search engine results and serving them as their own.
Today, I noticed an interesting image next to some of their blog search results.
For those that don't recognize this image, it is used at technorati (And icerocket, apparently) to link to a "link search"; pages where that search result is linked-to. This image helps users follow the conversation, or "who's linking to who?". Something, blogpulse just revolutionized by doing it differently and better.
Anyways, Icerocket not only ripped off the concept from technorati. They ripped off the image, which is also very similar to Technorati's logo:
Then, I noticed that Jason Calacanis pointed to their tag search today. And also learned the fact that they intend to be relaunching their search engine as a blog search engine. So, now they intend to copy all of the people that have pioneered blog search. Not just their logos and a concept here and there.
Conclusion: From 1,000 feet: I think that icerocket's business practices blow big questionable chunks. And their copy-cat strategy: lame.
So, who did invent the buble? I right clicked to save the image above at icerocket, and noticed that it is called a "buble". Who named it that? Or was it just a mispelling made by the guy at icerocket that right-clicked-and-saved-it from technorati's website - when mispelling bubble.
Either way, it might be the only original thing Icerocket has ever done.