If someone has a mac and safari, could you please take a screenshot (or two) of the whole home page of this site and send it to me at pcaputa at whizspark dot com.
If you are looking for a job, apply to one of these. I can make a lot of money from the referral. And I'll give you some of it. You can do this too, if you are a greedy bastard like me. Just log into Karmaone and grab the xml feed. Find a nice little feed2js parser and bang! You got it.
This Is How We Do It
This is how we do it
La ra ra ra ra ra...
This is how we do it.
It's Friday night, and I feel all right
The party is here on the West side
So I reach for my 40 and I turn it up
Designated driver take the keys to my truck
Hit the shore 'cause I'm faded
Honeys in the street say, "Monty, yo we made it!"
It feels so good in my hood tonight
The summertime skirts and the guys in Kani
All the gang bangers forgot about the drive-by
You gotta get your groove on, before you go get paid
So tip up your cup and throw your hands up
And let me hear the party say
1- I'm kinda buzzed and it's all because
(This is how we do it)
South Central does it like nobody does
(This is how we do it)
To all my neighbors you got much flavor
(This is how we do it)
Let's flip the track, bring the old school back
(This is how we do it)
How the online street team works:
Win backstage passes, tickets and Locobazooka merchandise.
There are a few ways to win tickets!1. Tell your friends through this website about Locobazooka. Each time you tell a friend, you earn a chance to win prizes. Check your prize status here!
2. Don't want to email your friends? Just let us know you plan to come by RSVPing for the event. All people that RSVP will be added to the official email mailing list. We'll be choosing random winners from the mailing list to give away tickets to.
New winners will be announced each week.
Tell your friends to sign up and invite their friends - to improve your chances of winning a PAIR of backstage passes. If your friends will take you, that is.
The number of plugins that have been developed for wordpress is amazing. There really isn't much that I've wanted to do that someone hasn't already written a plugin to handle.
I just setup this plugin so that we can run php in weblog posts and wordpress pages. Then, we set up this plugin to automatically create a listing of recent blog posts (ie headlines) on any page. This plugin is called using a php function, which necessitated the first plugin. This site also uses this plugin to set the home page to a wordpress page, instead of the weblog as the home page, which is the default setting.
We also gave the site a bit of a facelift last night.
See it all in action here.
I found some more clarification about AttentionTrust.org here by Steve Gillmor via this in my trackbacks. Andrew, in his usually eloquent manner, is not clear what the AttentionTrust.org is. He's looking for a bit more practical explanation:
...take a moment, put down the Technorati flavored kool-aid, look away from Slash-dot or John Battelle’s blog, or whatever you were looking at, put the Always On magazine back under the mattress, and think about what AttentionTrust does, and how they do it. Hell, even what they intend to do, and how they intend to do it. Please try not to blindly tow the company line on this one. Once you have thought about that, explain it to me, in less than 50 words, so that I can understand it. Because I don’t.
For anyone still not clear about this (including myself), I'd reccommend digging into Attention.xml. Also, microformats (or some equivalent) will be key to this. (Both of those are technorati initiatives.) And neither are out of the labs yet. I also recommend reading this treatise by Steve Gillmor:
What does matter is a pool of attention metadata owned by the users. This open cloud of reputational presence and authority can be mined by each group of constituents. Users can barter their attention in return for access to full content, membership priviliges, and incentives for strategic content. Vendors can build on top of that cloud of data with their own special sauce–the newbie crowd of MyYahoo, the pacesetter early adopters of Diller/Ask/Bloglines, the social attention farm of RoJo, and Google's emerging Office service components orchestrated by the core GMail inforouter. And the media, which now includes publishers, analysts, researches, rating services, advertisers, sponsors, and underwriters, can use the data as a giant inference engine for leveraging the fat middle of the long tail.
And here's my 50 cent explanation based mostly on what Steve wrote in the article the excerpt above was taken-from. My explanation - without the name dropping (people and companies) and without the technical jargon and web 2.0 marketing fancy talk - is:
As we use the web, we reveal lots of information about ourselves by what we pay attention to. Imagine if all of that information could be stored in a nice neat little xml file. And when we travel around the web, we can optionally share it with websites or other people. We can make them pay for it, lease it, scream for it "show me the money", barter for it, whatever. The important point is that we get to decide who has access to it, how long they have access to it, and what we want in return. And they have to tell us what they are going to do with our Attention data. But, the possibility of having all of that information within our control and being able to share it with anyone - is huge. It opens up the marketplace to anyone with the right product. It gives marketers the ability to plug into this data and serve us better. It gives new startups with clever algorithms the ability to bust out onto the scene.
On a more practical sense, one thing a website could do is have their machines read it to try and understand what each of us are seeking in life (love, one-ness with God, money, sex, a date for Friday, a new car, a new house, a new potato slicer) and they can offer it up to us. If Bob Saget is looking for a potato slicer, Acme Potato Slicer Inc may send him one for free if he lets them tell the world they sent him one. Bob Saget's attention is worth a whole lot. If you are Kevin Federline and you are looking for condoms, (Please look for condoms, Kevin.) Trojan will probably pay you to use them. Who knows what they'll do? Who knows what each individual's attention is worth?
Contrast that with the way marketing is done online now. You go to a website or download a toolbar. They track what they can. They don't share what they know about you with you or anyone else. It is their asset to exploit. They might use it themselves or they might just make pretty graphs with it. They might sell it to someone who sells it to someone. Most sites, except for yahoo don't really use it. And most ad networks, except for the behavioral targeting ones like Revenue Science, aren't really leveraging it. Besides, did we really give them permission to do that? Well, yes, we did. When we clicked that "I agree to your Terms of Service" check box. But, we gave it away. What a new crop of startups and companies are doing is making that Terms of Service a bit more amenable to what you really want. You want to control who knows what about you. You want to leverage your valuable attention/time/spending power so you get what you deserve. That's what AttentionTrust.org is championing. And if it works, then we should be getting served the way we want to get served.
And if you read Steve Gillmor's piece on it, there are certainly plenty of companies with lots of resources that are working on this. So, I guess we'll have to wait and see what actually happens. As of now, I am a believer. And I am excited to see what companies get on this bandwagon.
Still BullShit, Andrew?
The site, admittedly by its creators, leaves a bit to be desired. It was built in a few hours. Andrew Teman left a very valid comment on my weblog about it:
I don't see how this is very huge or revolutionary. It seems like a lot of idealist permission marketing fancy talk, without a lot of substance....
On the surface (and I am sure there is more, although poorly laid out if there is more) it seems like some people who want to change consumer behavior, but I am not really sure how they intend to do so.
I had hoped Seth Goldstein would reveal a bit more about AttentionTrust's mission and the revolution that he and other heavyweight collaborators hope to spur by laying the ground work for a non-profit foundation dedicated to championing our right to "own our own Attention". He has. Like all of Seth's posts, they require about 5 reads before it all sinks in. Since I am in the middle of about 5 things, I've only read it once.
But, I do want to reveal the purpose of my trip to NYC a few weeks ago,
besides having dinner with Noah Brier (Well worth the trip). NYC is where all of this stuff is happening. While there, I had the honor of meeting Greg Yardley, Seth Goldstein and a bunch of other cool people that are passionate about this. I also learned a lot more about Seth's vision for AttentionTrust.org and how they plan to use their entrepreneurial skills to make it a reality.
The quick trip has caused me to rethink a lot of things. Suffice to say, I look forward to supporting AttentionTrust in my own entrepreneurial efforts. And look forward to supporting the cause on my weblog, in the blogosphere and in other's entreprenuerial efforts.
I'll blog more - in the near future - about the substance of this cause and why I think it is the right path for both businesses and attention-owners. For now, go read Seth's post 5 times. Somehow, he has time to read a lot of cool books and combine modern philosophical thinking with the modern economy, while still being an angel investor, chairing a company, helping to start a
foundation err non profit, raise a family and much more.
The coolest part about building this whole Attention Economy is: that the only way to get it right, is if we get it right by our standards. I guarrantee that the people starting-up this effort are listening, will be engaging us in conversation and co-creation and are hoping that you take up the baton.
So, I'd love to hear your thoughts.