The site, admittedly by its creators, leaves a bit to be desired. It was built in a few hours. Andrew Teman left a very valid comment on my weblog about it:
I don't see how this is very huge or revolutionary. It seems like a lot of idealist permission marketing fancy talk, without a lot of substance....
On the surface (and I am sure there is more, although poorly laid out if there is more) it seems like some people who want to change consumer behavior, but I am not really sure how they intend to do so.
I had hoped Seth Goldstein would reveal a bit more about AttentionTrust's mission and the revolution that he and other heavyweight collaborators hope to spur by laying the ground work for a non-profit foundation dedicated to championing our right to "own our own Attention". He has. Like all of Seth's posts, they require about 5 reads before it all sinks in. Since I am in the middle of about 5 things, I've only read it once.
But, I do want to reveal the purpose of my trip to NYC a few weeks ago,
besides having dinner with Noah Brier (Well worth the trip). NYC is where all of this stuff is happening. While there, I had the honor of meeting Greg Yardley, Seth Goldstein and a bunch of other cool people that are passionate about this. I also learned a lot more about Seth's vision for AttentionTrust.org and how they plan to use their entrepreneurial skills to make it a reality.
The quick trip has caused me to rethink a lot of things. Suffice to say, I look forward to supporting AttentionTrust in my own entrepreneurial efforts. And look forward to supporting the cause on my weblog, in the blogosphere and in other's entreprenuerial efforts.
I'll blog more - in the near future - about the substance of this cause and why I think it is the right path for both businesses and attention-owners. For now, go read Seth's post 5 times. Somehow, he has time to read a lot of cool books and combine modern philosophical thinking with the modern economy, while still being an angel investor, chairing a company, helping to start a
foundation err non profit, raise a family and much more.
The coolest part about building this whole Attention Economy is: that the only way to get it right, is if we get it right by our standards. I guarrantee that the people starting-up this effort are listening, will be engaging us in conversation and co-creation and are hoping that you take up the baton.
So, I'd love to hear your thoughts.