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June 15, 2005

Comments

John Hicks

It's a year since you published this article. Have you applied the principles discussed and, if so, what lessons have been learned?
I am developing a new website www.nightclubmarketing.co.uk here in the UK for managers and owners of late night venues - what update can you give on this article please?
John

Peter Caputa

John,

We have a bunch of antecdotal evidence from specific events. However, I quickly realized that I didn't want to deal with nightclub promoters. I also haven't make a concentrated sales effort to club OWNERS. These concepts need to be sold at high levels. And I found more receptive audiences for our services at seminars, business networking events and other larger events.

That may be changing shortly, however. We may be taking on a partner who will be programming 300 events/year in clubs.

-Pete

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