Susan Kaup is putting together some resources for event planners. She's looking for some people to help put it together. I have a lot of first hand experiences. I might be able to write a novelette about it. I am sure Sooz could too.
I'd say The first rule of "public event planning", which is where we focus, would be:
Get enough people involved in the conception stage so that event promotion occurs naturally. Event planning is about building community. People come to events if other people are coming to the event. So, you have to start with a community of people.
For example, I've been putting on networking events for about 6 months now. We've dipped as low as 30 people at one of them. It was because I only had 3 people sending invitations. Last tuesday, there were about 100 people in attendance and I only new 12 of them previously. They were the sponsors. The event promotion occurred because these 12 people were vested in the success of the event. They were excited about it. Their excitement showed through. They all knew each other, so they were building off of each other's excitement. Some of them even invited the same people. When two people invite the same person, the invited person starts to think that this event is one that shouldn't be missed. And then they get excited about it. And tell other people. Word spreads.
Thanks for contributing, Pete!
I think I should clarify my post ... I'd like the resources to be for people who are not professional event planners necessarily. :)
Posted by: Sooz | June 10, 2005 at 01:38 PM