Feedburner is adding support and Dick Costolo knows more than we do about this:
Once companies like Feedburner and Movable Type bake RSS metadata extensions into their products and services, and Aggregators like Bloglines and MyYahoo support it, then we'll begin to see a wider range of microcontent blogging emerge.
Mike Rowehl at Feedster knows more too:
Elle was trying to get an events blog up and running using structured blogging. We ran into a bunch of issues. Apparently Elle ran into Bob earlier this week, and Bob posted about the evolution of structured blogging, so I want to chime in and admit my massive ignorance. I groove to the whole structured blogging concept, I like the idea of information spread about at the points of introduction but still indexed with structure. So these are questions for clarifications and not criticisms of the idea as a whole. Discussion, that’s what this is.
So does Boy Wyman, of course:
Mary Hodder points out that charging $240/year per group is the least of the problems with MeetUp.com's new business model. The real long-term threat to MeetUp and other companies who rely on similar business models is Structured Blogging.
On to the point....
The Next step for blogging is taking on structured data silos, like movie reviews, event directories, apartment and house listings, job directories, directories, dating profiles, Question/answer pairs etc, etc. Ignore this at your peril, Mr. Vertical Publishing Website.
If people can publish their event in their weblog, let feedster, blogdigger, technorati, etc, etc index it, make it searchable, have it del.icio.us'd and spurl'd and made searchable, and aggregated INTELLIGENTLY in bloglines, MSN's nascent aggregator and my yahoo (or better yet: yahoo calendar), then statistically analyzed with cool charts, do you really need an event directory anymore?
Instead of [smart] event promoters going to fifty forums and posting their event, they'll add it to their popular weblog and watch it disseminate.
All of the blog search engines are ITTTTTCCCCCCHHHHHHINNNNNGGGGGG to add an event search tab to their search box. Structured Blogging is gonna make that happen. Events are now about to be free.
Then, events will be fighting the long tail the same way bloggers are.