I met the Editor of Boston's branch of Industry Magazinethe other night. This magazine offers a franchising opportunity and established relationships with national advertisers to a franchisee, in exchange for them handling some local editorial and advertising sales. Very interesting approach:
Own and publish your own High fashion / Entertainment Magazine without
the risk involved in spending a million dollars! Industry™ Magazine is
the first and only business of its kind that allows entrepreneurs to
jump right into owning and publishing a well known magazine that has
established national name recognition! This is an opportunity of a
lifetime. As an owner of the nationally published Industry™ Magazine
franchise, you will represent the finest in dining, entertainment,
fashion and beauty. As an owner of a nationally published magazine, you
will have instant name recognition along with the connections and
access to celebrity interviews, cutting edge fashion news, and national
advertisers such as Bloomingdales that are not available to small start
Industry™ Magazine brings the public a magazine that is on the cutting
edge of fashion, art, entertainment, and is filled with a wealth of
cultural information pertaining to the millennium. There is no faster
or better way to become a part of this process then by becoming an
franchise owner of Industry™ Magazine!
Without doing any sales work, I've had two advertisers pay for ads through blogads. Since I can't talk about the revenue I've made at the other ad network I am using, (Hopefully, I can talk about how I can't talk about it.) suffice to say, that I've made more money from blogads.
So, Henry... did these ads sell themselves? Or did blogads sell them on my behalf?
Also, has anyone used SearchFeed or Adholes? (love that name, btw) If anyone has checked these services out, I'd love to hear more about them. I feel somewhat obligated to check them out and talk about them, even though that would be evil to mix advertising with editorial according to some blogging peers.
First off. I don't think the problem is all that big a deal. Based on the number of happy wordpress users that I personallyknow, I think the value that Matt has delivered far outweighs the detriment. Let's put this in perspective. It isn't like he was selling children into slavery. He was hosting web pages and putting ads on them. The people that clicked the ads, probably clicked because they were interested in them. Also, I think it is hypocritical how Google has pulled his pages from the search results (before, after), but continues to let Matt serve google ads around the content he is hosting.
Maybe the people who are clueful as to the realities of such things
could assist the people who are grappling with the wolves by discussing
their business models in detail in public a bit more, instead of hiding
them away where they can't benefit anyone else.
For anyone that is interested in bidding, here are some selling points: There'll be approximately 100 people at the event. These are bands, musicians, reporters, advertising sales people, radio personalities and anyone else that'd consider themselves entertainment, media or advertising people. The opportunity for a little viral action offline and online is there. We'll even throw your logo up on the sponsor's page. Now, go get your bids on and report your winning bid in the email communication to a few thousand opted-in's.
Last night was the first Boston Netmixer. I was pleased with the turnout and the people that I met were great. A big reason for it's success was that Susan Kaup was involved. Yesterday, I introduced her to someone looking for her kind of expertise and she responded with a great bio. Fortunately, she's posted it on her weblog so that I can link to it. I am glad to be working with Susan on a number of projects which will be fleshed out for the world, soon enough.
A few people have asked me what I think about EVDB. I have been weighing how I, a "possible" competitor and/or "possible" collaborator, should comment publicly about it. Obviously, I have chosen to speak.
So, first I should say that the people working on the opportunities around events are actually in communication. I've talked to Brian Dear. I've talked to Andy Baio. Our conversations are certainly confidential. But, suffice to say that the lines of communications are open. And it is my utmost desire that they stay open. The opportunities around the online event software business and web 2.0 are too big for even astartup that raised $2.1M or a guy that can develop (with help) major enhancements in a week. And the spirt of Web 2.0 is cooperation. Without cooperation, it is 1.8, right Josh?
Further, it is my desire to engage Brian and Andy about each of our companies/sites through blogging, as what we are doing requires a lot of feedback and continued discussion about what people want. In the spirit of sharing, I am very transparent about my intentions, what our focus is, where we do well and where we fall short. I hope that I can encourage a similar blogging style from my peers. Other than helping us improve, it will raise the visibility of what we are all doing and help us all expand and accomplish our different, yet complementary objectives.
So, after spending about 20 minutes playing with EVDB, I am very impressed. It is extremely easy to use, and there are some features that have never been done before that are very cool:
Trackbacks on event postings.
Searching events is very simple.
Smart Calendars which automatically populate based on previously saved searches.
Simple publishing of a calendar to a website
I also like how EVDB is partnering with companies to bring in event
data. The database is filled with meetup information, which is great
because every search a user does will have some results, which is the most important thing about a site that has events.
A beautiful and easy to use representation of a web based calendar.
Simple form for adding events (good and bad) which also collects very complete information. The form fields are extremely similar to WhizSpark (which we modeled after socialweb), which is good because it'll make it easy for us to share data.
So, that is my first impression. I plan to comment more on the business model and more about how EVDB's focus is different than ours. We'll save that for a day when I don't have a million things to do.
In the meanwhile, thanks to bloggersout there that are mentioning WhizSpark while all of these new developments are happening. We are excited to be in the conversation. To answer Ross's statement: we certainly have a different approach. And, the event space is hotting up.