Advertising on Weblogs

WSJ via the Caird and Rubel.

Interesting article on blog advertising.

Some choice quotes, though:

For now, many big companies are sitting on the sidelines. "We're in a wait-and-see mode," says Stuart Bogaty, senior partner and managing director of mOne Worldwide, a digital ad agency that is part of WPP Group. He thinks that companies will remain skittish until agencies can better monitor and control what individual bloggers are saying about them. On the other hand, that might undercut their renegade appeal. "If we were able to convince a blogger to do that," he notes, "it would reduce the value of his blog in general."

Please do wait.... until you get a clue.

Meanwhile, we'll take advantage of the low cost quality inventory.