I've given up trying to explain this to my father in law. He just keeps asking me how we get his site on goolge. And I tell him that there is no way other than doing SEO and SEM. And then I explain what those mean. As always, Wayne Hurlburt has a good explanation of the difference between directories and search. Something, I'd consider grade school material. But, there are obviously people that need to read this sort of thing.
My question is, though.... what happens when directories and search engines merge?
New ballgame baby. Time to revise the text book, Wayne.