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February 22, 2005

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Darren Rowse

Let me clarify my comments here this time as its getting confusing having links all over the place. Here are a few thoughts that come to mind:

- I never said individual blogging was 'best' - rather I think its a viable alternative - as is team blogging.

- I've already had one offer on one of blogs - its not in the $820,000 region but someone was willing to pay a five (not too far away from six) figure amount for it despite it being just one blog. Must be doing something right.

- your original post was about team blogging versus individual blogging and you offered for people to join you team. I can see how this builds a process (and therefor business in your thinking) for you as the owner/controller of your team - but how does it build a process for those who join you? Who owns the content? Can you sell it? What benefits do those who join your team get from it if you do sell?

Tim

What Darren Rowse said and...

I still think my content website/blog is a business, not a product.

peter caputa

Darren... you are obviously doing a lot of things right. I am not criticizing you. Just sharing my different take on this subject.

I would have sold the blog. I see absolutely 0 barrier to entry in blogging as a business. Couldn't you have re-built something similar in less than a weekend? The infrastructure is practically free. You could duplicate the content or reprocess it. And you have a following of subscribers, they'd gladly follow you to a new blog. Why didn't you sell?

In your comment, you pose a lot of questions:
"your original post was about team blogging versus individual blogging and you offered for people to join you team. I can see how this builds a process (and therefor business in your thinking) for you as the owner/controller of your team - but how does it build a process for those who join you? Who owns the content? Can you sell it? What benefits do those who join your team get from it if you do sell?"

These are great questions. I am not building a blogging empire per se. So, I don't want to spend the time answering them in that respect. Understanding the different arrangements that gawker, weblogsinc, corante and creative-weblogging have, would go a long way in helping someone to evaluate different answers to those questions, though.

At the end of the day it is about control and equity. I'd give away as little as I needed to - to get the talent I needed.

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