On the same subject as this post on word of mouth marketing I wrote the other day, with a whole lot more info and great links and examples, Jackie Huba at the Customer Evangelist's blog has a great post on the correct way to do buzz marketing.
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January 13, 2005
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Listed below are links to weblogs that reference Buzz Marketing (good) vs Stealth Marketing (bad):
» The Sneaky Side of Viral Marketing from James Archer
Word of mouth is powerful, complex, and elusive -- the holy grail of promotional campaigns. Anything that valuable should be pursued, but do some agencies take viral marketing too far? [Read More]
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