Alright. Last one for the night. I've been putting my dues in, developing a relationship with Boston Billiard Club. Throwing them some freebies. Paying dues. etc. etc. They are a chain of upscale billiard clubs, mostly in New England. They have stylish decor, upscale bars, appetizer-type foods, attractive young waitresses and very well kept tables. They make most of their money from tournament traffic and private parties. They also have an interest in attracting crowds at larger events. It is a wise expenditure of their advertising dollars.
Well, we are starting to get to the point where we are collaborating on events. The first one is a Best Bar Team Tournament, where bars are entering teams to compete for bragging rights.
And with this "deal", we are 2 weeks ahead of our 50 deals in 50 days goal.
I may be getting carried away with what constitutes a deal, but I figure that - any and all outside exposure helps us tremendously, especially ones where we get paid for what we do. And I figure just because we have already worked with a customer previously, doesn't mean that it isn't a feat to get repeat business. In fact, the repeat business is probably more important. The Irish Times Pub (new site coming soon) in Worcester, MA is our best customer. We have a deal to do an event with them per month for a year. We rocked Halloween (deal, site, pics), Local cover band during the November Thanksgiving Holiday and New Years Eve is upon us.
The next event is a lingerie fashion show. We've brought in a Boston based fashion company, DustyBrand, who will be bringing some models in to model their latest vintage t-shirts. They'll also be other models there showing other fashions. Anyways, it should be an easy event to promote. The word "Lingerie" and "models" usually catch most male's attentions. And that's the key to nightlife promotions: get the ladies and the guys will follow.
We are doing a beercasting event in Worcester. I've written this deal up here and Greg Narain has written this up here. Since I have a few more 'done-deals' to blog, suffice to say that I am extremely excited about this one. I am very glad to be doing something with Greg. This'll give us the opportunity to finally meet after months of talking over email, IM and blogging. We are very similar. Both of us have a million ideas and like to dissect both technology and their social implications. We are both very entrepreneurial. The biggest difference is that I am 'mostly' focussed and he has a 'million' projects going in parallel.
As he develops the beercasting concept, we are looking towards a long and fruitful partnership where we help power the beercasting invitation and rsvp system as well as the selection of topics. Greg has also developed some very complementary event collaboration and communication/interaction facilitation tools that he has shown me in pre-pre-pre-beta that complement our event promotional and content management capabilities. He is already working on beercasts on the left coast and in the capital, where people really talk too much.
I think the concept has legs, long hairy ones.
We built a guestlist tool that integrates into our event websites a while ago. It has one very distinct capability that noone else in the online nightclub promotion biz has: We can track multiple promoters using one centralized guestlist. It might sound stupid or trite if you don't know the business and the purposes of a guestlist. So if you don't know the business, I'd recommend reading this and this and this.
At the time of building it, the guestlist tool is something I knew that nightclubs might use because I have gone to nightclubs. Now, that I've learned a bit about why they use guestlists, we've realized the potential of the tool we've built. Unfortunately, not a lot of venues in Central MA, where we have a good consumer reach, use guestlists. So, we haven't really tested them out, as of yet.
That is changing as of now. In one month's time, we plan to have a weekly schedule of events that we promote in Central MA, where we run guestlists for venues.
Our first deal is with the venerable Lucky Dog Music Hall. They have a 80s rock cover band that plays every thursday, MulletHead. We are told that it is fun show, as they poke as much fun at the music and the scene while they play it. Seeing the Trans-Siberian Orchestra the other day, I can't imagine how anything related to 80s rock isn't a good time. So, without further ado, if you'd like to attend the Lucky Dog Music Hall on Thursdays to see the Mulletheads, and save a few bucks in the process, get on the guestlist. Or invite a friend.
Continuing with the deal per week deal that I got going on... (last one) Howard Boles, the President of Lyrical Edge Productions is using a WhizSpark event website to publicize a performance he has produced, casted and directed that he will be performing at the Special Event Show 2005. The Special Event Show is a trade show for event planners and vendors (that I should be going to) that is happening next week at the Miami Beach Convention Center.
Howard specializes in writing original plays and songs and/or paradies that express the message of his customers. He does work at trade shows where he'll work with a company that is exhibiting to design a performance that gets their corporate sales message across in a clever and humorous way. I've listened to some of his songs, and they are indeed, very clever. He also creates performances for individuals for parties, award ceremonies, celebrations, etc. And is also involved in community theatre. He is also a very active member of ISES, which I have joined because he introduced me to it.
Howard also used our free mailing list tools to send out a mailing about his performance to his 266 contacts in the local event planning industry. That was certainly good and targeted exposure for us. I love mutually beneficial relationships!
And if you are in the market for his service, please contact him. I guarrantee he'll make it successful.
I am writing a proposal and need some numbers. If anyone has any experience, I'd appreciate it if they shared.
From what I have heard, the average patron in Central MA in one visit brings in $5-15 worth of profit to a bar/club/pub. But, I haven't seen any detailed P&L statements to really know what is going.
at it again. They've launched another cool new feature, Blogs On News, which aggregates blog entries that are talking about specific yahoo articles. They've aggregated the live discussion occurring across the blogosphere about news articles publised at the ultimate news aggregator. Talk about being beaten to the punch.
This is definitely one of those - duh that was obvious - why didn't I think of that - innovations that Battelle is predicting for 2005. Why? What do many people blog about? News. Wouldn't it be nice to see what everyone is saying about news? Yes.
It looks like waypath has a new look too. I likey.
Build a board of advisors of people we know locally and people I know from the blog world.
Get one advisor that can help us make that happen. Hint! Hint!
Launch tools for event planners, promoters, venues, etc so that they can build event websites by themselves.
Unite the efforts of all the people interested in making the "events:calendars::blogposts:aggregators" dream a reality.
Launch a system that rocks the event world, like adsense is rocking the advertising world and enabling people to build interesting businesses and generate revenue from doing what they enjoy.
Get into the business event (seminars, conferences, trade shows) business in a major way.
Get into the local travel business in a major way.
Partner with local event planners nationally. Develop a national loosely affiliated network of event planners that use our service for their events, as well as to carry out nationally organized/syndicated events.
Partner with local media companies and advertising agencies to resell and service WhizSpark services.
[Help] Develop an idea like beercasting, 52 card pickup events, Charity Benefit Texas Hold 'em Tournaments, Best Bar Billiard Tournaments, FreeAgent, Liquor-Tasting-Professional and/or Entertainment/Ad/Media Networking Events into a national string of regularly occuring (or annual) events.
Get 10 more interns.
Hire a local salesperson (New England).
Hire a CEO.
Hire a product manager.
Hire a sales manager.
Land major venture funding?
Develop a sales force.
eHarmony gets 110M round of financing. They must have some expensive Phd's. What the f&*% are they going to do with $110M. I can't imagine spending that on the operation of a dating site - even though (or especially because) eHarmony is the closest thing to a "I want to get married" site. Maybe I am wrong. Maybe we shouldn't be bootstrapping with an angel investment.
Stowe blogs about his experience with BaseCamp. I really wish someone would combine this interface/functionality with bugzilla. We've gone from using a email/discussion board to using bugzilla to collaborate/manage projects. It'd be nice to have something that integrates with bugzilla. Not everything needs to be a project, but it is nice to have a central place to manage to-do's, deadlines and milestones.