Get it? Wiz - Mark. Make a mark with your Wiz. A marking where your wizzing.
The name sounds awfully close to WhizSpark. Our businesses are slightly different, though. Probably not much chance for confusion or TM violation.
A protoype of the product:
From the site:
From now on, when nature calls you just might find you have somebody to listen to. The usual "Pit Stop" will now include a lot more in the way of sights and sounds than what most men have become accustomed to with our new patented innovative design.
They say, "A NEW MARKETING IDEA SO WILD, IT'S BRILLIANT."
Actually, this idea is ridiculous. What's next? Advertising on Toilet Paper?
Maybe if they made a game out of it, I'd be interested. Like the carnival game where you pop the balloon with the water gun.
If you are looking for a Job, they have Service and Warranty Technicial Postions Available. Joke. I'd hope that these get discarded when they are broken.
Update 10/10/04: WizMark is getting some press. Why do I find potty advertising so humorous?